Using an e-book to educate and drive leads

Authoring an education “book” that can be downloaded by the user is an easy way to educate consumers and drive leads. Centralized Mailboxes This e-book was written to explain best practices for centralized mailbox installation in multifamily developments. This was a fun book to write because I traveled across the United States to photograph beautifulContinue reading “Using an e-book to educate and drive leads”

Case Studies

Offering compelling case studies allow the content consumer to better understand how the product or service would solve their problem… or problems they didn’t yet recognize. In these three case studies, the content was based on the user – architect and planner/installer. The story points are succinct and illustrate how the product provides solutions andContinue reading “Case Studies”