Angie Sutton

Member Handbooks are key to retention

Creating a robust member handbook is key onboarding new members and ensuring they understand their benefits and how to maximize them. This gives your organization the opportunity to show value and is a retention play. Check out this member handbook!

George Brett Medicare Commercial

This shoot was a so much fun, and better yet, the final product on broadcast TV, DRTV and Connected TV exceeded lead KPIs. See the commercial

Content Marketing Strategies

I love being part of a community magazine that let’s me stretch my creative writing outside of my day-to-day career. Here are a few examples of how writing can be fun while accelerating business.

Explainer videos enhance product education

Using an explainer video to simplify a complex subject can easily reach consumers who are visual learners. Medicare Health Insurance Benefit Explanation – Master Health Insurance Benefit Explanation Health Insurance Benefit Explanation Health Insurance Benefit Explanation

Using an e-book to educate and drive leads

Authoring an education “book” that can be downloaded by the user is an easy way to educate consumers and drive leads. Centralized Mailboxes This e-book was written to explain best practices for centralized mailbox installation in multifamily developments. This was a fun book to write because I traveled across the United States to photograph beautifulContinue reading “Using an e-book to educate and drive leads”

Product catalogs

Illustrations and beautiful photos bring these catalogs to life for the consumer.

Using video to explain a complex process

As the marketing manager for mechanical product solutions, I was tasked with creating a way to roll out and train architects, builders, postal workers and property managers across the nation on how to use the new online planning software as a tool! This new tool was designed to cut time spent in the planning phase,Continue reading “Using video to explain a complex process”

Case Studies

Offering compelling case studies allow the content consumer to better understand how the product or service would solve their problem… or problems they didn’t yet recognize. In these three case studies, the content was based on the user – architect and planner/installer. The story points are succinct and illustrate how the product provides solutions andContinue reading “Case Studies”